The Two-Step Flow Theory & the “War of the Worlds”

On the night of October 30th, 1938, Orson Welles’ radio adaptation of “War of the Worlds” went on the air and changed the way people looked at the media forever. The story unfolded within one hour with a bundle of interrupted news bulletins and interviews about aliens attacking the Earth. Throughout the broadcast, influential people like reporters or professors were “killed off”, which created mass panic to everyone who tuned into the station that night. This creative, effective way of using trustful figures throughout the broadcast is called the two-step flow theory…